As Guy Kawasaki puts it in his book Reality Check
“Your executive summary is probably the most important document you will write for you company.”
The content? Only 9 parts, all not exceeding two pages because
“…it’s purpose is to sell, not describe your company.”
1. Problem : What does your business solve or address?
2. Solution: How does it do it?
3. Business model: What is the market and how does your business make money?
4. How: What sets your company above the rest?
5. Marketing and sales: The strategy to get the word out
6. Competition: Who are they? What’s different about you and them?
7. Projections: Your three year financial projections and key points to achieve them.
8. Team: Who are the brains behind it?
9: Status and Time line: Current state and milestones ahead?
All of these are taken from Guy’s book. Highly recommend it. Go get it.
February 13, 2009, 8:57am Comments
