Today I read Jeremiah Owyang’s blog on the future of social media marketing in large companies. He talks about how the skill set for using social media will soon turn into a basic function such as email. I talked to a colleague of mine at Cisco today who did the email marketing. He emphasized that it is similar in that anyone can do it, but it is those who take the time and care to listen are successful. It’s the change from one-way marketing to a two-way conversation that makes something like social media so successful. Social media not only has a two-way conversation between the customer and the company but it also involves participation of a community. I see social media continuing to thrive and possibly be fueled by such technology as telepresence.
August 01, 2008, 5:29pm Comments
