I’ve been doing some smm over at Cisco this summer. It’s a fun job, but frustrating at the same time in a corporate environment. It seems as though it is hard for upper management to realize how much potential there actually is when there are no real metrics to measure success by. I’ve been told it’s similar to measuring PR. It’s all about the voice and tone of the engagements. I wonder what kind of traction the job role of a social media expert actually has and how long it will be around for.
July 31, 2008, 12:16am Comments
