Athelas Oncology Tracking
I had the pleasure of working with the folks at Athelas on a 4 week sprint to design and build their testing and monitoring app for oncology. Oncologists and patients use the app to connect with the Athelas reader, walk-through a finger prick test, and view results.
Athelas is fairly new to the market with a couple rounds of funding and some traction in the space. They wanted to release an update that would feel polished, straight forward, and approachable across their brand as a whole. We released a v1 off the app to consumers just in time for Tech Crunch and a key press release.
The team had completed a bunch of user research up-front and wanted to keep the momentum going from those findings. Because of the tight timeline, we needed to work really fast and make sure everyone was on-board up-front. To do this I spent a good week sketching user flows and wire framing. The key was to make sure the team was in agreement on hero screens and main functionality. From there we went into higher-fidelity grayscale, tackling typography, layout, and key feature placement. Weeks three and four were focused on brand, visual, and final prototyping.
As the Product design lead, I worked closely with the founders and engineering lead to deliver an app overhaul that everyone was extremely excited about. In working with the team, I was able to position proposals from a product standpoint emphasizing app functionality with visuals as icing on the cake.
A foundational challenge to the app was building a single experience for both oncologists and patients. This encompasses device setup, pairing, and testing in situations that could be both stressful and emotional especially for those undergoing treatment.
Onboarding & Testing
The goal of the first time experience is to convey an approachable, and human element to an otherwise stressful and complicated experience. To do this we compress the amount of steps it takes to conduct a finger prick blood test to just a few steps paired with video.
Device Purchase & Checkout
Patients may not have the device to run blood tests, in which we want to give the opportunity to purchase a device to begin oncology care.
Since the device takes up to 5 minutes to read and calculate blood results, we don't want patients sitting and staring at the scanning screen, but be able to continue forward with valuable actions within the app such as logging other symptoms. I also proposed a little feature in which frequent users can turn off instructional mode as they become familiar with the testing process.
To account for oncologists using the app with their patients, we added a "guest mode" in which tests can be run as one-off tests with the ability to share or send off results.
With the initial prototype the team had built, results were purely number driven, making it difficult for new user to get a handle on what their results mean. In the results, patents see a range in which there test lands on. We want to be guiding in what their results mean and whether they need special attention or not.
After just 6 weeks, the revamped app launched to Athelas' partners and initial patient group with positive results all around which wasn't a surprise as it was a huge improvement in general UX. The project became a catalyst to some more design work for Athelas' marketing website as well.