August 2008
5 posts
Facebook Group
I’ve been doing quite a bit of research on how to effectively utilize a facebook group in a social media plan at Cisco. Being a group at Cisco that is all about giving best practices, case studies, and experiences in IT I’m still trying to decide it would be worth giving a try. Another group at Cisco has effectively created a group that targets the Internet uber users. They created...
Groundswell POST Method
I’ve been looking into the POST method from the book Groundswell by Charlene Li and Josh Bernof to get a social media marketing plan going for my Cisco group.
P is People. Finding your target audience.
O is objectives. What do you want to get out of the plan?
S is Strategy. How to go about achieving your objectives.
T is Technology. Your medium of choice.
I feel like I’ve gone...
Twitter Metrics
After recently taking the dive into twitter for a social media marketing tool in my group at Cisco, there was some discussion on how we can measure our success as well as our deliverables. Twittercounter.com helps us do exactly this. It’s all about follower count and growth. It gives both a nice bar graph along with predictions for the following month. Those of you who need something to...
Social Mediums
I’ve been doing research all this morning on ways to go about social media marketing for large groups or businesses. I’ve come across some good do’s and don’ts of ssm, but not much that explains which certain arenas work for different types of businesses. Working in a group called “Cisco on Cisco” which is resource for information on Cisco IT’s best...
Social Media Normalizing?
Today I read Jeremiah Owyang’s blog on the future of social media marketing in large companies. He talks about how the skill set for using social media will soon turn into a basic function such as email. I talked to a colleague of mine at Cisco today who did the email marketing. He emphasized that it is similar in that anyone can do it, but it is those who take the time and care to listen...